To get the most out of me, the client must give me as much information as possible, but more importantly, I must ask the right questions to get the most out of my client.
Well, there are good and bad questions. Open ended questions lead to more info (yeah we knew that, thanks) but if I ask the WRONG open ended question, I could be stuck clueless about what the client wants.
What is a bad question?
What is a good question?
There will be times where I will ask the right questions and still feel like I am no closer to understanding what the client wants to achieve or what their business is. This is most often because the client is still not sure themselves. If the client is still unsure about their business and haven’t found clarity on what they want to achieve, it is very difficult to find the right solution for them, whether it be for Web or Logo Design.
I would suggest in that scenario that perhaps they should seek advice from a business coach to find clarity and understanding in their business. Once they have a full understanding of their business, they can begin a relationship with their chosen designer and get the best out of them.