Gold Rabbit

Logo Design and Web Design

Brand identity and Web design for a print marketing agency.

Responsive Multimedia Website for Print Marketing Agency 

Client

Gold Rabbit are a start-up marketing design and graphic design agency based in Leeds, who specialise in bespoke premium marketing design and layout design for businesses and organisations. They are a small group of creative designers who offer services incorporating bespoke graphic design, illustration and photography. 

Gold Rabbit Wax Seal Stamp PSD MockUp

Wax Stamp with Company Branding

Brief

Gold Rabbit wanted us to create their brand identity, including a logo, and then create a bespoke website that showcases their business and devise an SEO strategy. As a new business, they saw high quality branding and web design as a way to establish their business as synonymous with quality, efficiency and creativity. As a B2B marketing company, they wanted their branding to appeal to medium to large businesses who were looking for well-designed print media to showcase their products and services. They wanted their brand identity well positioned in the premium print design market and wanted to attract clients who were looking for bespoke artwork and quality marketing design. 

Our Approach

Brand Identity and Logo Design

Following our consultation with Gold Rabbit, we conducted research and sketched ideas for the brand logo, concluding with an idea to base the logo on an outline of a rabbit. In some societies the rabbit is a symbol of creativity and efficiency. This worked well in the context of Gold Rabbit’s desired identity. We decided to combine a traditional ‘sans serif’ typeface, reminiscent of traditional printing, with a more modern icon, to create a unique logo. Furthermore, we developed a range of marketing materials for Gold Rabbit, aligned with their brand, including a direct mail marketing campaign and social media identity design.

Web design and seo

The aim of the website was to act as a showcase for their design work. The design is focused on showing what Gold Rabbit can do to enhance marketing design.  We created a design that highlights the quality of the work Gold Rabbit has produced. They have had numerous clients prior to their website launch. Using their recent work as examples, we wrote several detailed case studies, and photographed a selection of their finished designs. Case studies are an important section of the website. The home page is simple and minimal, with a gallery of projects accompanied by Gold Rabbit’s mission statement and links to more information about the business. We also created a blog template that Gold Rabbit can edit when they are ready to post a new blog.

Once the website content and copywriting had been written and edited, we implemented an SEO strategy, identifying five relevant key words per page and linked them into the page content, meta description, header tags and alt tags. Grinning Graphics maintains Gold Rabbits SEO by using page and site performance tools and analytics.

Full Logo Design with Rabbit

Main Logo

Gold Rabbit Logo Design and Branding Package

Gold Icon

Reverse white logo

Main Logo in white

Packaging Design and Branding

Direct Mail Marketing Campaign including branded boxes and calendars.

The Results

Gold Rabbit were very happy with what we delivered. The Brand Identity and Logo we created captured the qualities that we discussed with them. We are still working with Gold Rabbit on an ongoing basis, implementing a social media strategy, and providing website and SEO maintenance services.

We’re delighted with the website and branding designs that Grinning Graphics produced. The Branding is tasteful, modern and bright, and captures the image we were looking for. The Website is well designed. It looks great, is user friendly, well written, and showcases a range of our design work and case studies. Exactly what we were looking for; A pleasure to work with."

Carl Campbell - Gold Rabbit Ltd