Let’s tackle the BIG question… “How much should a logo cost?”
Logos and branding is around us everywhere. We see hundreds of different logos just walking down the high street. Each logo we see has a psychological effect on how we choose to spend our money. The impact that a logo has on a consumer is enormous.
Take Nike® for example, their logo and brand is the difference between someone spending £5 on a t shirt, or £40 on a t shirt, even though they are made from the same material. The logo has value.
In order to price a logo design, it is important to understand what value that logo will bring to you and your company. As a logo designer, I need to know about a client’s business before I can provide a quote. A thorough discussion with a client takes place to make sure I create a quote suitable for that business.
What should a logo do for a business and how does it bring value? A great logo can achieve incredible things. Here are just 5:
A great logo should incorporate these things:
Some of the most expensive Branding Project Costs:
1. BP – $211,000,000 (Re-brand in 2008)
2. Accenture $100,000,000 (2000)
3. Posten Norge (Norwegian Post) – (Re-brand 2008)
4. Australia & New Zealand banking Group – $15,000,000 (Re-brand 2012)
5. BBC – $1,800,000 (Re-brand)