Consistency in your brand identity is crucial for building relationships with your customers. Don’t confuse your customers by having inconsistencies, your customers need to feel that they can trust you and trust that you will deliver on your principles. A powerful brand is formed by staying true to your values and principles and maintaining consistency across your brand identity.
If you don’t have a set of brand guidelines for your business, it’s not too late. You can have your brand identity reviewed and have a set of guidelines created for your existing brand. You can ask the designer who created your Logo to provide one, or you can hire another designer to review and create your guidelines. If you stick to your guidelines, you will build a strong and powerful brand.
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