The key to developing a strong brand is to be consistent with your brand identity. Brand guidelines is your map, there to guide your business onto the right path.
What are brand guidelines?
Why do I need brand guidelines?
What is included in brand guidelines?
Why is consistency so important?
Consistency in your brand identity is crucial for building relationships with your customers. Don’t confuse your customers by having inconsistencies, your customers need to feel that they can trust you and trust that you will deliver on your principles. A powerful brand is formed by staying true to your values and principles and maintaining consistency across your brand identity.
What do I do if I don't have brand guidelines?
If you don’t have a set of brand guidelines for your business, it’s not too late. You can have your brand identity reviewed and have a set of guidelines created for your existing brand. You can ask the designer who created your Logo to provide one, or you can hire another designer to review and create your guidelines. If you stick to your guidelines, you will build a strong and powerful brand.