Brand identity design incorporates all the visual elements of your brand, including your logo, typography, brand colours, textures, patterns, and icons. A unique brand identity distinguishes your brand in your customer’s mind. A brand identity encapsulates how a business presents itself to the public and how the public perceives a business. Design plays a key role in establishing brand recognition and trust. In the words of legendary graphic designer Paul Rand, “design is the silent ambassador of your brand.” Brand identity design conveys the values and personality of your business to increase brand awareness and help your customers connect with your brand.
At Grinning Graphics, we focus on getting to know your business, your customers, and your products and services, to understand your business and your brand positioning. Once we know all we can about your business, we use imagery, colour, shape, typography, and other design elements to develop a powerful visual identity ideal for your brand that helps you stand out in your industry.
A logo is the cornerstone of a brand and a symbol that identifies your business. Our logo designs aim to express your brand personality and highlight what makes your business unique.
Brand identity is a collection of elements that a company employs to create or change a brand image. Our brand identity designs and rebranding packages create memorable visual identities suited to your business and your industry.
Brand Guidelines are a set of defined rules and best practices that show how your brand should be presented to the public. Our brand guidelines package will help you clarify how you should communicate your brand in a consistent and effective way.
We have worked with small start-ups, sole traders, and larger businesses to create brand identities that align with their values and their mission. From start-ups to large companies, we get to the heart of your business, your brand voice, and what makes you unique, to help us develop a new logo and brand identity that fits perfectly.
If your business is growing and you feel you may have outgrown your brand identity or logo design, we can help. We will review your current brand and discuss your ambitions for your business. From our initial discussion and design brief, right up to your brand launch, we will be with you every step of the journey.
Visit our logo and branding case study page and see how we’ve helped businesses transform their brand, creating strong visual identities that communicate with their audience and enhance their brand image.
Whether you’re looking for a full brand identity design, a rebrand, or a new logo design for your business, at Grinning Graphics we will guide you through the process every step of the way.
Get in touch to book your FREE design consultation and start your new brand journey today!