Brand identity design incorporates all the visual elements of your brand, including your logo, typography, brand colours, textures, patterns, and icons. A unique brand identity distinguishes your brand in your customer’s mind. A brand identity encapsulates how a business presents itself to the public and how the public perceives a business. Design plays a key role in establishing brand recognition and trust. In the words of legendary graphic designer Paul Rand, “design is the silent ambassador of your brand.” Brand identity design conveys the values and personality of your business to increase brand awareness and help your customers connect with your brand.

At Grinning Graphics, we focus on getting to know your business, your customers, and your products and services, to understand your business and your brand positioning. Once we know all we can about your business, we use imagery, colour, shape, typography, and other design elements to develop a powerful visual identity ideal for your brand that helps you stand out in your industry.