Whether in customer service, sales, or marketing, maintaining a consistent brand style is crucial for any business. Brand inconsistency can confuse and alienate customers and dilute a brand’s identity and appeal.
Some designers refer to brand guidelines as a ‘brand bible.’ Your brand guidelines are your go-to guide for applying your brand. It includes best practice for using your brand logo, typography, fonts, and colour values for digital and print. It can also include company taglines and marketing straplines. This guidebook outlines the ‘dos and don’ts’ for your brand, including how to best implement your brand across all platforms consistently, and potential mistakes to avoid.
With our logo design and brand identity packages, a set of brand guidelines will be included, so you know how to apply your brand assets consistently in everything that you do. We can also produce a new set of brand guidelines for an existing brand.