A logo is a unique design or symbol that identifies a business or organisation. An important part of a brand identity, a logo is a valuable business tool that helps to make a business distinctive and builds brand recognition and trust.
Your logo is a cornerstone of your brand. For a logo design to be successful, the designer must understand the business and the environments that the logo will be displayed. Without a quality logo design, your brand may struggle to shine.
At Grinning Graphics, we create memorable logo marks that will help you stand out in print and digitally. Your logo is often the first brand asset that your audience will see when they engage with your business. Our logo designs aim to express your brand values and brand personality and highlight what makes your business unique. Iconic logo designer Saul Bass considered logos as “the graphic extension of the internal realities of a company.”
A strong and distinctive logo is the foundation of an effective brand. We see a logo design as a silent brand ambassador and the basis for the wider visual elements of your brand. We use imagery, typography, colour, shape, and other design elements to create powerful logo designs that strengthen brand recognition. A logo design can be abstract, representational, or a more simplified wordmark depicting the name or initials of the company. The brand logo should stand out and bring all your brand elements together. It is the heart of your visual identity, and nurtures trust and recognition in your customers.
Our logo design process will include a meeting where we will formulate a design brief, including outlining the deliverables and scope of the project. Then we will develop and present three logo design ideas to you.
Based on your feedback and selection, we will then develop and refine your favourite logo design sketch with revisions to produce your final logo design and variations.
Our design process allows you to be as involved or as hands-off as you would like. We will clarify deliverables and deadlines in the design brief, and keep you informed about how the design is progressing. We value your feedback and encourage your input to ensure we’re on track and our revisions are moving the design closer to what you imagined. We work hard to create a logo design that is the perfect fit for your business.
Visit our case studies page to see some of the logo designs we’ve created for our clients.
A strong and distinctive logo is the foundation of an effective brand.
Case Study Coming Soon
Logo Design and business cards for a start-up online platform that helps thought leaders, experts and therapists to maximise their potential and boost their income through online technology.
Through drama and arts play, EdShift CIC equip children and young people who are dealing with domestic violence in the home with coping strategies. We created a new brand identity and a membership website to allow for downloadable resources.
Out Of The Box are a singing choir with a difference and required a unique logo to help them stand out and communicate their unusual singing style and song choices.
If you’re looking for a new logo design for your business, we would love to hear from you.
Whether you have a good idea of what you’re looking for, or you’re in need of guidance to clarify what kind of logo design would be suitable for your business, we’re here to help.
Contact us today to book your FREE Logo Design consultation.
