A Brand Identity design describes all the visual elements of a brand that help identify and distinguish a brand in the eyes of the public. A full brand identity will include a brand logo, a distinctive colour palette, typography, and fonts, and may also include additional brand assets that compliment and develop a brand further, like bespoke graphics, textures, patterns, images, and icons.
At Grinning Graphics, our brand identity packages are suitable for any business, whether you’re looking for a full brand overhaul or a new brand identity. We understand that a successful brand can be one of a company’s most valuable assets, helping to connect with an audience and drive interest and sales.
To develop a unique brand identity, we start by examining the business and the market it operates in, and analysing the businesses strengths, weaknesses, and opportunities, so we can understand business goals and identify and clarify its target customers. These insights help to determine the brand personality and brand voice and help with positioning the business where it will be most effective. If a business’s products are targeted at children, for example, a brand identity centred around youthfulness and playfulness would be more successful. Or if you are aiming for a more mature and sophisticated brand identity, it would be more effective to employ an understated, minimalist style and use brand elements that communicate luxury and exclusivity. Using carefully selected colours, shapes, fonts, imagery, and voice, a clear brand identity amplifies a company and helps it communicate its brand to the world.