Your logo is a cornerstone of your brand. For a logo design to be successful, the designer must understand the business and the environments that the logo will be displayed. Without a quality logo design, your brand may struggle to shine.
At Grinning Graphics, we create memorable logo marks that will help you stand out in print and digitally. Your logo is often the first brand asset that your audience will see when they engage with your business. Our logo designs aim to express your brand values and brand personality and highlight what makes your business unique. Iconic logo designer Saul Bass considered logos as “the graphic extension of the internal realities of a company.”
A strong and distinctive logo is the foundation of an effective brand. We see a logo design as a silent brand ambassador and the basis for the wider visual elements of your brand. We use imagery, typography, colour, shape, and other design elements to create powerful logo designs that strengthen brand recognition. A logo design can be abstract, representational, or a more simplified wordmark depicting the name or initials of the company. The brand logo should stand out and bring all your brand elements together. It is the heart of your visual identity, and nurtures trust and recognition in your customers.