Out of the Box

Logo design

Logo design and brand identity for a choir with a twist.

Vinyl LP Record design

Vinyl LP album design

Client

Out of the Box are a singing ensemble based in Halifax. They arrange performances in their local areas to benefit communities, charities and causes close to their hearts. The members formed the group to harness their creativity and performances to encourage a greater sense of inclusivity. They chose their company name as they see themselves as pushing for the extraordinary. Their performances blend together singing, drama, poetry and prose readings. Out of The Box pull out various works of art and literature from a box on stage, and pair it with music that compliments the artwork.

Brief

Founder Giselle specified that they were looking for bold branding design. They wanted the Out of the Box logo to have a modern, contemporary look that would fit in with their overall idiosyncratic and eccentric style. They emphasised the important of the role of the box in their performances and wanted to logo to capture that in some way.

Our Approach

Logo design

After consultations with Giselle, we sketched out some ideas, stylising a bold typeface, deconstructed the positioning of the letters to give each letter its own individuality. We coupled this with an image of a box alongside the ‘Out of the Box’ lettering. The icon uses piano keys to highlight the musical aspect of the group, and the other side of the box is left as a mystery. The colour scheme is light and bright and is designed with a view to enabling the group to use different colours for different types of performances. 

Out Of The Box main Logo Design

Full Logo in colour

Out Of The Box Logo Design

Full Logo in Black

Out Of The Box Logo Design

Alternative Lock Up for Social Media

Social Media Icons

Logo Design and Branding for a choir
Logo Design and Branding for a choir
Social media icon logo design
Logo Design and Branding for a choir
Out Of The Box Merchandise and Branding

Branded Merchandise

Results

Out of the Box founder Giselle Herbert spoke on behalf of the group in giving Grinning Graphics a thumbs up for our work for them.

"Kate not only designed a vibrant, dramatic logo from our complex remit, but helped us to crystallise our ideas and develop a better understanding of what we are about. As always her initial drafts captured our essence and her visit to hear us in rehearsal and to listen to the passion for singing that drives us gave her the opportunity to incorporate our ethos with imaginative flair. We are thrilled with the final products and her pack of guidelines to help us market and publicise ourselves effectively and cannot wait to begin. High quality at a realistic price demonstrates her service guarantees extremely good value for money and complete client satisfaction. Thanks Kate, from all members of Out of the Box "