“They were easy to work with, creative and enthusiastic. I wouldn’t hesitate to work with them again.”
Build it Brilliant was founded by Zoe Thompson. She is a strategist and mindset therapist and works with people who want to create effective online courses, programmes, and products. The goal of Build it Brilliant is to help thought leaders, experts, and therapists to maximise their potential and boost their income through online technology.
Therapy, Mentoring and Coaching
Leeds
Logo Design and business cards for a start-up online platform that helps thought leaders, experts and therapists to maximise their potential and boost their income through online technology.
Zoe is a trained hypnotherapist and has run her business ‘Refreshed Minds’ for many years. Build it Brilliant, created in 2020, was inspired by her ability to connect people together and her unique skills designing and delivering workshops. Build it Brilliant needed their own identity separate from Refreshed Minds and that’s where we came in. Zoe wanted certain elements to be represented in the overall feel of the logo design, such as spontaneity, enjoyment, friendly, multiple paths, and journeys.
We focused on creating a brand that reflects the characteristics of the business through symbolism and stylised typography.
The wordmark was customised to represent the ups and downs that can be experienced on a career path. As an additional brand element, we crafted an arrow and spot pattern that also features in the wordmark. The arrows and spots represent spontaneity and multiple journeys.
“Grinning Graphics grasped the concept of Build It Brilliant right away and managed to bring everything I wanted together into branding that surpassed my expectations. I have already received a number of lovely comments from clients. They were easy to work with, creative and enthusiastic. I wouldn’t hesitate to work with them again.”
Zoe Thompson - Founder
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