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Read Modify Write are an international marketing consultancy working exclusively with technology companies (primarily software). Everything about their brand says “hey there tech company, we
understand you and your customers better than any other agency”.
All of their staff have some grounding in technology, e.g. software engineer, tech writer, tech journalist, etc.
Icons in use on Read Mod Write’s website.
Read Mod Write wanted to add more elements to their brand identity, in the form of bespoke icons.
The objectives were to create five images to show prospective buyers (CEOs/Directors of tech companies) what marketing services Read Modify Write offers: Marketing Strategy, Copywriting, Search Engine Optimisation, Pay Per Click, and Conversion Rate Optimisation.
Research was conducted into the services Read Modify Write offer to their clients.
Icons are a universal language, resulting in many icons look similar in style, Read Mod Write wanted something unique to their brand so I explored ideas and combinations of elements to create bespoke icons that adhered to their brand guidelines.
The icons are formed around symbolism and building a short but strong narrative within the individual elements. The style of the icons incorporates a ‘tech’ feel to appeal to their targeted audience.
Pay Per Click
The components of the icons were broken down and provided as individual elements for Read Mod Write to use in different branding scenarios.