This article covers when it is time to rebrand, the reasons why you may need to rebrand, how to rebrand, and what to do next.
When is it time to rebrand?
How to rebrand your business
Your employees are brand ambassadors. Make sure your employees, stakeholders and any contractors are fully informed of the process of the rebrand and what you wish to achieve, get them excited about your brand. If you use a different designer for your ongoing brand management, make sure they are briefed on the brand/rebrand, the brand goals and your new brand guidelines.
How to launch a rebrand
Successful ways to announce your rebrand
Launch party – Invite clients, customers, employees, local business owners, the community and the press. Invest in designing and printing freebies that your guests can take away and spread the word. Stationery, flyers, brochures, gift bags are always a good thing to take away.
Create a launch video for social media and your website.
PR campaign – Getting your rebrand in the media can really draw attention to your business and get the new message across to your audience.