Brighouse Town AFC are a football club based in Brighouse, West Yorkshire. The ‘Orange Army’ currently play in the Northern Premier League North West Division. Founded in 1963, they play their home games at the 1,000 capacity Yorkshire Payments Stadium in Brighouse. As well as the senior men’s team, Brighouse Town AFC also have a women’s team and an under 18’s academy team.
Brighouse Town AFC wanted to invest in creating a website for the club. Up until recently, their profile on Pitchero, an online platform for sports club, has acted as an alternative, but the club wanted to have their own online platform to showcase important information including club news, fixtures and results, and in-depth player profiles. They also aimed to develop an online store where fans can buy match tickets and club merchandise.
The club Chairman was eager to strengthen the club’s brand. He wanted the new website to act as the centrepiece of their new branding and the basis for their branded materials in the future, including sponsorship booklets, match-day programmes, and social media.
We wanted to create a bold website design with a strong identity to help Brighouse Town AFC stand out from the crowd and strengthen their brand. We noted that most of the websites for the other teams in the Northern Premier League tended to use standardised templates and design themes from SportsPress, a WordPress plugin. We wanted to create something different.
Using the team’s colours, orange and black, we focused on creating a cohesive design theme throughout the site and developed unique tagline designs to tie the brand together. We added a dynamic content feature that will allow the club to update the website regularly to show the latest scheduled fixtures, results, and league tables, as well as new players and staff profiles.
“Our new website looks superb. We are proud to have a new online platform so we can connect with our fans and provide regular club and match updates. The new design gives us the professional look and feel we needed and gives us a strong brand to move forward with. We are very happy!”
James Howard - Chairman
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