EdShift are a drama-based learning company who provide educational workshops aimed to equip young people with the skills to achieve healthy relationships and better mental health. They run these workshops in mainstream and alternative schools across the KS2 & KS4 curriculum. They use a variety of digital resources and drama processes, including role play and improvisation, to engage and include all participants in their learning process.
EdShift were looking for a well-designed three-page website, with a blog. They wanted an interactive web design aimed at young people, to encourage them to engage with EdShift and to inform them about the workshops and programmes available. They also wanted the website to encourage people to get in touch to donate or volunteer with them. EdShift were also keen that the design be colourful and creative and reflect their focus on drama and performing arts.
We decided to use the vibrant colours already present in EdShift’s to create a strong brand image across the website. To help engage a younger audience, we created an interactive web design, with eye-catching headings and titles, and designed animated text, images and statistics that would be more appealing to them. The images were selected to reflect some of the subject matter of EdShifts workshops and their key target areas – Mental Health, Child Abuse and Domestic Violence.We also created a strong call to action, visible on every page, to encourage people to get in touch about how they can help, donate or volunteer with EdShift.
“We approached Grinning Graphics at the very start of EdShift. We had a limited budget and a large vision. Grinning Graphics were so passionate about our goals and mission and really connected with our vision for EdShift. They produced an outstanding brand identity and website for us to get us started. Grinning Graphics have since developed the website into a membership website to allow children on our SpotLight programme to log in to a members area and access resources, upload their own posts and log their feelings. Grinning Graphics are currently restructuring our website to include additional functionality such as e-commerce and a resources area. We wont go anywhere else, Grinning Graphics just get it, we view them as valued members of the EdShift family and we know they will continue to support us with our future growth.”