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Grinning Graphics, Round Foundry Media Centre, Foundry St, Leeds LS11 5QP
Branded Merchandise for Ed Shift
EdShift are a drama-based learning company who provide educational workshops aimed to equip young people with the skills to achieve healthy relationships and better mental health. They run these workshops in mainstream and alternative schools across the KS2 & KS4 curriculum. They use a variety of digital resources and drama processes, including role play and improvisation, to engage and include all participants in their learning process. They also aim to have a big social media presence, including a YouTube channel discussing relationship issues, sexuality and mental health for 11-16 year olds.
During our meeting with EdShift, they explained that wanted a modern logo design that above all else appealed to children and young people and would help them develop a brand strong enough to engage with young people on social media and within the performing arts. They wanted the logo and branding to evoke a sense of hope and performance and specified that they wanted us to craft a “grungy” and “edgy” design that would look striking on social media, on their website and on various printed media resources that they will produce for schools.
EdShift’s educational ethos is centred around effecting a shift in thinking and perceptions in sensitive and difficult subjects. After discussions with EdShift, we began by sketching and exploring different ways to show movement, to represent a shift from previous thinking towards seeing things in a new light. Performance is a key element in spreading the message, so we incorporated a traditional stage costume mask into the logo. The mask also plays on the notion of masks representing transformation and a shift in perception in the performing arts. The icon is bold and flat. We decided to keep the logo monotone but to compliment the brand with a strong colour palette that would present well on merchandise, online, and on printed brochures. The font is intended to complement the bold icon by mirroring the soft lines and monotone style.
Blue Logo Variant
Pink Logo Variant
EdShift were delighted with our final modern logo design. They have now started to use their new logo and branding on social media to expand on their reach and to begin to market the business. They feel that the logo is striking and versatile and will compliment various resources within the business. Future plans for EdShift include offering online training and working with more local schools to identify children and young people affected by domestic violence, child exploitation or mental health issues.
Grinning Graphics has also created EdShift’s website. See Case Study and Visit website below
Branded Notebooks and Resources for Schools