EdShift are a drama-based learning company who provide educational workshops aimed to equip young people with the skills to achieve healthy relationships and better mental health. They run these workshops in mainstream and alternative schools across the KS2 & KS4 curriculum. They use a variety of digital resources and drama processes, including role play and improvisation, to engage and include all participants in their learning process.
EdShift explained that they were looking for a well-designed three-page website, with a blog and blog template designs. They wanted an interactive web design aimed at young people, to encourage them to engage with EdShift and to inform them about the workshops and programmes available. They also wanted the website to encourage people to get in touch to donate or volunteer with them. EdShift were also keen that the design be colourful and creative and reflect their focus on drama and performing arts.
We decided to use the vibrant colours already present in EdShift’s to create a strong brand image across the website. To help engage a younger audience, we created an interactive web design, with eye-catching headings and titles, and designed animated text, images and statistics that would be more appealing to them. The images were selected to reflect some of the subject matter of EdShifts workshops and their key target areas – Mental Health, Child Abuse and Domestic Violence.We also created a strong call to action, visible on every page, to encourage people to get in touch about how they can help, donate or volunteer with EdShift.