Henderson Property are an independent, family-run firm based in Brighouse, West Yorkshire, specialising in commercial property development. Their portfolio of mixed-use developments is wide and varied, covering everything from industrial units and workshops to offices and restaurants. They have over 15 years’ experience in developing, renovating and refurbishing property in the Calder Valley and beyond.
The Henderson Property website design hadn’t been updated for many years and was no longer reflecting the services and projects they were involved with.
They wanted the new website to be ‘slick’ with more emphasis on their brand colours, and to include more images and video. The main aim of the site is to showcase their properties and renovations, and inform visitors about the services they offer. Henderson Property are dedicated to their charity and community work and wanted to make more of a feature of this.
We focused on strengthening the brand image throughout the site by using their colours and new font suite and by carefully selecting images that match the colour tone and subject matter.
Sections and pages were dedicated to partnerships, community work, and tenant testimonials. We paid special attention to their property renovations and created a gallery to show the before and after transformations.
We created a suite of branded service icons to enable a cohesive brand experience from page to page.
We collaborated with GRIT pictures to produce a suite of videos to enhance the website. This included a showreel of Henderson Property’s projects and renovations, and six video testimonials kindly given by their tenants
To enhance their search engine ranking we conducted an SEO audit and made adjustments to help the performance of the website.
“We were in need of a small brand refresh and a full web design overhaul. We wanted a stylish website which promotes our wide variety of commercial properties, Kate took the time to get to know the business and understand our brand and what we wanted. The new website has an immediate impact and really highlights what makes us different, we are very happy. It was a very different experience – for the better.”
Graeme Henderson - Owner