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Grinning Graphics, Round Foundry Media Centre, Foundry St, Leeds LS11 5QP
Yorkshire Payments is a merchant services provider based in Brighouse, West Yorkshire. Founded by James Howard in 2013, they provide everything from contactless chip and pin machines through to more complex EPOS systems and e-commerce payment gateways. Upwards of 3,500 customers use Yorkshire Payments’ solutions, from start-up coffee shops to nationally recognised brands.
After an extensive re-brand in 2018, Yorkshire Payments enjoyed strong growth and expanded their team. In 2019, they moved into a new headquarters in the heart of Brighouse and wanted their office redesigned. To establish themselves on the high street they wanted to transform their building into a fully branded space for customers to visit and feel part of the brand experience. They wanted to stand out from the crowd and for their office to be a ‘talking piece’ that demonstrated their company values.
We visualised the building as a whole and surveyed the interiors and considered how the artwork and designs could best compliment the space. The building is on two floors. While staff are on both floors, the ground floor is predominantly client facing and required a different tone and atmosphere. On the first floor, to engage the team and remind them of their achievements, we focused on inspirational and uplifting messages in the artwork by displaying client testimonials, core values and principles as well as quotes from inspirational people from Yorkshire.
On the ground floor we presented subtle and stylish designs to create a sophisticated entrance space and conference room. The branding is still bold but toned down by using transparent vinyl artwork and subtle frosting on the glass and windows. The devil is in the detail. We created some finishing touches, including the bespoke multi-coloured glowing clocks and adding a touch of humour in the HR and Finance Office, see below.
This piece presents an extensive list of inspirational people from Yorkshire and their achievements. Yorkshire Payments are very proud of their heritage and wanted a piece of artwork to honour exceptional people from Yorkshire.
The line artwork represents categories and topics. The theatre masks, for example, represent theatre and entertainment. Each person/group is number coded, and colour coded, and a key on the adjacent wall is displayed where you can read more about each one.
Known as ‘The Wall’ among the staff, it claimed a lot of attention at their headquarters launch party, and provides a great talking piece for new visitors and potential clients.