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Out of the Box are a singing ensemble based in Halifax. They arrange performances in their local areas to benefit communities, charities and causes close to their hearts. The members formed the group to harness their creativity and performances to encourage a greater sense of inclusivity. Out of The Box pull out various works of art and literature from a box on stage, and pair it with music that compliments the artwork.
Founder Giselle specified that they were looking for bold branding design. They wanted the Out of the Box logo to have a modern, contemporary look that would fit in with their overall idiosyncratic and eccentric style. They emphasised the important of the role of the box in their performances and wanted to logo to capture that in some way.
Stylising a bold typeface, we deconstructed the positioning of the letters to give each letter its own individuality. We coupled this with an image of a box alongside the ‘Out of the Box’ lettering. The icon uses piano keys to highlight the musical aspect of the group. The colour scheme is designed with a view to enabling the group to use different colours for different types of performances.