Read Modify Write are an international marketing consultancy working exclusively with technology companies (primarily software). Everything about their brand says “hey there tech company, we understand you and your customers better than any other agency”. All of their staff have some grounding in technology, e.g. software engineer, tech writer, tech journalist, etc.
Read Mod Write wanted to add more elements to their brand identity, in the form of bespoke icons.
The objectives were to create five images to show prospective buyers (CEOs/Directors of tech companies) what marketing services Read Modify Write offers: Marketing Strategy, Copywriting, Search Engine Optimisation, Pay Per Click, and Conversion Rate Optimisation.
Research was conducted into the services Read Modify Write offer to their clients.
Icons are a universal language, resulting in many icons look similar in style, Read Mod Write wanted something unique to their brand so I explored ideas and combinations of elements to create bespoke icons that adhered to their brand guidelines.
The icons are formed around symbolism and building a short but strong narrative within the individual elements. The style of the icons incorporates a ‘tech’ feel to appeal to their targeted audience.
“Kate knows exactly how to run a graphics project. From teasing the brief out of my head to managing the schedule and delivery date, she made the whole process appear effortless (which shows how hard her job really is). The end result was better than I could have imagined and (along with my logo) is my most valued brand asset. Kate nailed it.”
Matt Flemming MD