Yorkshire Payments is a merchant services provider based in Brighouse, West Yorkshire. Founded by James Howard in 2013, they provide everything from contactless chip and pin machines through to more complex EPOS systems and e-commerce payment gateways. Upwards of 3,500 customers use Yorkshire Payments’ solutions, from start-up coffee shops to nationally recognised brands
As part of the opening of their new headquarters, Yorkshire Payments felt it was time their website was updated with a professional look and feel to compliment the company’s brand. Their website has many visitors who access the site to use their LiveChat service or find out if the products are suitable for their business. One of the main problems identified was the complicated navigation, making it difficult to find your way around. The website needed to provide a clearer presentation for potential customers visiting. The branding was not consistent throughout the site, and it was clear that it needed more focus on the products available. The site also had a very slow load speed that needed to be addressed.
We simplified the website design to the most important elements. We stripped back any confusing jargon and updated all product images with professional photography. The style of the website is now in line with their brand, and features linking elements, including bespoke icons and graphics. We gave the website a strong professional look with an added personal touch. To show subtle hints of Yorkshire Payments personality, there are some quirkier elements throughout the site, such as the interactive YP rose.
Yorkshire Payments blog is a key part of their marketing strategy. It is one of the company’s most effective ways to engage with their customers and followers. Their blog posts needed to be updated to align with the new design. Their posts are now much better presented, easier to read, and display large, clear images and show clearly how you can subscribe or share. Each post is linked to related articles and are given the full SEO treatment.
The plans for the future of the website include developing an online shop for customers to purchase till rolls and EPOS accessories without having to call the customer care team. There are also plans for a developer’s section to provide handy guides and downloadable manuals.