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Grinning Graphics, Round Foundry Media Centre, Foundry St, Leeds LS11 5QP
Logo Design for Yorkshire Payments – Card Payment and Merchant Services
FIFA 19 Football Pitch digital banner for Huddersfield Town AFC
Full lock up in colour
Full lock up inverted colour
Full lock up in monotone white
We understood that for Yorkshire Payments, it was very important to maintain the business’ strong Yorkshire identity. They were keen to keep the Yorkshire Rose as part of their main logo. Through research into Yorkshire businesses, it became clear that the Yorkshire Rose was a prominent theme. To differentiate the business, we focused on creating a unique rose icon based on the more traditional rose. Their friendly persona and personal approach are one of the company’s selling points, and they wanted to get this across through their branding. The icon and logo are bold and simple and are adaptable for both print and digital media. The colour palette was simplified. We took their original colour palette and evaluated its effectiveness. The grey tones used in their previous logo were often hard to read when scaled down or on light and dark backgrounds. The simplified palette now strengthens the brand and creates a more cohesive style that can be applied across all media.
Logo Design placed on Football Shirts for Bradford City FC
Originally their marketing strategy was to present themselves as a cheaper alternative to using high street banks. Having developed since then, they now offer much more. They offer round the clock technical support; their technical team will visit client’s premises to solve their payment problems and find the best payment solutions for their business. This is a unique service. No other bank or card payment provider offer this. We developed a new marketing strategy and campaign centred around Yorkshire Payments expert customer care and expertise in providing merchant services. Although they still offer very competitive rates, this is no longer their main selling point.Social Media:
Before 2018, social media had not been a priority for the business. They did not have a social media strategy or any guidelines. We created a social media plan and designed a set of social media posts that would go out regularly. We took over the management of their social media account to maintain brand consistency and regular engagement with clients, partners and potential customers. We create a mix of informative videos, specially designed posts, blog posts and animations. Their social media engagement has increased since we’ve taken over it management, and they receive more online reviews and enquires through social media platforms.
Digital Marketing including videos for social media
Full Van Wrap Design
The new brand identity has been very well received by customers, employees and customers. Yorkshire Payments feel that their new brand image reflects their values and has helped place them where they want to be in the market. Social media engagement has increased significantly due to our well-designed social media marketing that engages with the card payment industry and promotes the Yorkshire Payments brand. Since we completed the rebrand and marketing project, Yorkshire Payments have added around 1,500 new clients to their client list.
Branding assets – stationery