Blogs.

Clarity, shared

Notes on clarity, design and purpose. A collection of articles on branding, websites, copy and design, written to help you think more clearly about how your organisation can communicate, connect and grow.

AI Communication: AI Can Help You Communicate Faster, But Can It Help You Communicate Better?

Ongoing Website Support: So Your Website Is Live. Now Who Keeps It Working?

Website, Brand, or Messaging Review: Why Clarity Should Come Before a Bigger Project

Charity Messaging: Why Inconsistent Messaging Weakens Trust in Charities and Nonprofits

Charity Website Design: Why Some Charity Websites Underperform and How to Improve Them

Accessibility in Branding: Why Clear Design Creates Better Brands

Web Design and Safeguarding: Why Safe-by-Design Thinking Matters for Charities and Non-Profits

Minimalism in Design: The Power of Clarity Made Visible

The True Cost of a Cheap Website: Why ‘Saving Money’ Often Costs Businesses More

Marketing Collateral Refresh: How to Refresh Your Marketing Collateral Without Losing Your Brand Identity

The Art of Website Optimisation: How to Keep Your Site Evolving and Performing

The Halo Effect in Branding Psychology: How Great Design Shapes Trust and Perception

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