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Clarity, shared

Notes on clarity, design and purpose. A collection of articles on branding, websites, copy and design, written to help you think more clearly about how your organisation can communicate, connect and grow.

  • Branding, Design Support, Web Design

Ongoing Website Support: So Your Website Is Live. Now Who Keeps It Working?

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  • Branding, Design Support, Web Design

Website, Brand, or Messaging Review: Why Clarity Should Come Before a Bigger Project

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  • Branding, Marketing

Charity Messaging: Why Inconsistent Messaging Weakens Trust in Charities and Nonprofits

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  • Web Design

Charity Website Design: Why Some Charity Websites Underperform and How to Improve Them

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  • Accessibility, Branding

Accessibility in Branding: Why Clear Design Creates Better Brands

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  • Accessibility, Web Design

Web Design and Safeguarding: Why Safe-by-Design Thinking Matters for Charities and Non-Profits

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  • Branding, Graphic Design, Web Design

Minimalism in Design: The Power of Clarity Made Visible

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  • Web Design

The True Cost of a Cheap Website: Why ‘Saving Money’ Often Costs Businesses More

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  • Branding, Graphic Design, Marketing

Marketing Collateral Refresh: How to Refresh Your Marketing Collateral Without Losing Your Brand Identity

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  • Web Design

The Art of Website Optimisation: How to Keep Your Site Evolving and Performing

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  • Branding, Graphic Design

The Halo Effect in Branding Psychology: How Great Design Shapes Trust and Perception

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  • Web Design

Website Design Mistakes: 5 Things That Are Driving Customers Away (and How to Fix Them)

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  • Branding, Design Support

DIY Branding vs. Professional Branding: How to Know When It’s Time to Upgrade

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  • Web Design

The 5-Second Rule for Impactful Web Design: Why First Impressions Make or Break Your Site

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  • Branding

Smart Branding: The Art of Budget-Friendly Branding

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