Practical answers to help charities, CICs, social enterprises and other purpose-led organisations communicate more clearly, get found more easily and build stronger support.
Explain why the work is needed, why your organisation can deliver it and what the requested support will make possible. Support that explanation with relevant evidence and realistic costs.
Explain what changed for the people involved, how your organisation helped and what evidence supports that account. Include their perspective and give a fair picture of the outcome.
Review existing content that answers a question your audience still asks. Check its accuracy, then decide whether to share it again or adapt the explanation so it is more useful to the people you want to reach.
Start with your essential service and opportunity pages, and address problems that prevent people finding them through Google or using them to take the next step.
Investigate what your audience searches for, choose questions your organisation can answer well, and improve or create pages that provide those answers.
Plan content that helps your audience and supports your charity’s goals, then check that your team has the time and support to produce it before committing to dates.
Organise your website around what visitors need to find or do. Create separate audience sections when a group needs enough distinct information to justify its own section.
Start with what people need to do on your website, remove anything that makes it difficult, and test whether they can complete it.
Clear, relevant website copy helps search engines understand what your page is about and gives readers the information they need.
Lead with the main point, show how the parts connect and centre key details that affect understanding or decisions.
A CIC builds trust when its purpose, presentation and proof reinforce each other.
More people are likely to complete a donation when they understand why their support is needed, trust where their money will go and find it easy to give.
A clear website helps people quickly understand what you do, find what they need and know what to do next.
Clear impact communication shows what your work changed, who it helped and why that change matters.
Focus your marketing on the people you most need to reach, the action you want them to take and what your team can realistically do well.
The language around AI search is changing faster than the fundamentals of being discoverable.
Your website should support the story your funding application is telling and make the organisation behind it easier to understand and verify.
A good charity website helps people quickly understand your work, find what they need and know what to do next.
You’ve outgrown your brand when it no longer reflects who your organisation is today or supports where you want to go next.
Clear communication starts with the one thing you want people to understand, then gives them the detail they need.
AI can improve your communication when you give it a clear purpose, good information and direction, then use human judgement to shape the final result.
A review gives you a clearer understanding of the problem, so you can focus your time and budget on the changes that will make the biggest difference.
When your organisation communicates consistently, people understand you more quickly, know what to expect and have more reason to trust you.
Accessible branding makes your communication easier for more people to read and understand, while keeping your brand clear and recognisable.