Cohesive identity, confident voice, and enough polish to make your competitors a bit jealous.
Strategic foundations, great design, and consistency you can build on.
From logo to language, we develop brands that feel cohesive, credible, and authentic. Logos, colours, visuals, shaped by smart strategy.
Clear choices, bold positioning, and a plan that makes your next move obvious.
If Your Brand’s Feeling a Bit Meh, We Can Fix That.
Thoughtful workplace branding that energises team, sharpens culture, and reflects who you are.
An example of a typical outline for a brand identity design project.
Distribute questionnaire to stakeholders to uncover organisation’s vision, mission, and values, and understand where the brand is now and how stakeholders view it. Research competitors, industry trends, and target demographics. Clarify the brand’s purpose, positioning, and unique value proposition.
Outcomes:
A clear understanding of the brand essence and strategic direction.
Establish/clarify the brand’s core attributes based on insights from stakeholders. (e.g. personality, tone of voice, values). Develop and refine cohesive brand position and positioning statements, taglines, and messaging pillars. Create a roadmap for how the brand will communicate with its audience.
Outcomes:
A comprehensive brand strategy document and roadmap.
Develop mood boards to align on visual direction. Design initial concepts for the logo, typography, and colour palette. Develop three concept options for stakeholders to review. Experiment with brand visuals with sample mock-ups.
Outcomes:
Conceptual options for the brand’s identity.
Iterate on chosen logo designs, brand elements, colour schemes, and typography. Define imagery styles, patterns, and additional graphic elements. Present three concept routes to stakeholders, and develop chosen concept route further. Ensure designs align with brand strategy and audience preferences.
Outcomes:
A cohesive visual identity system.
Compile a brand book that includes brand positioning, logo usage, colour codes, typography, and imagery guidelines. Provide examples of branded applications (e.g. social media, print, packaging), and examples of correct and incorrect usage.
Outcomes:
A comprehensive brand guidelines document for internal and external use.
Apply branding to key touchpoints (e.g. website, marketing materials, packaging). Train teams on using brand guidelines effectively to ensure brand remains relevant and impactful. Monitor the rollout and gather feedback for adjustments.
Outcomes:
A consistent and impactful brand presence across all platforms.
Sharp visuals. Clear positioning. Big personality.
Great brands don’t happen by accident.
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Branding is more than a logo and a colour you hope looks nice on Instagram. Our services cover the whole ecosystem. Brand identity design, tone of voice, positioning, strategy, rebrands, refreshes, and even workplace branding to bring it all into the real world. Whether you need a full overhaul or a tidy-up with intent, we shape your visuals, messaging, and brand experience so everything feels consistent and confident.
A rebrand is a full renovation, new identity, new strategy, new story, new everything except perhaps the name (and sometimes that too). A refresh is more of a respectable facelift. Refining what already exists, sharpening the visuals, tuning the messaging, and bringing the whole thing up to modern standards. If you’re not sure which camp you’re in, don’t worry, we’ll tell you, nicely, and with evidence.
We start by understanding your business properly. Your personality, goals, audience, culture, stance in the market, and where you want to go. Then we shape the visual identity, logo, colour palette, typography, layout systems, design elements, based on strategy, not vibes alone. You get an identity that looks great, behaves well everywhere it appears, and feels so authentic that people will assume you’ve had it forever.
Think of it as choosing who you are, why you matter, and where you stand, before we start picking colours. Strategy and positioning include market research, competitor analysis, audience insights, messaging foundations, value propositions, and defining the role your brand plays in people’s lives. It stops you blending into the beige brigade and gives you a clear direction instead of winging it quietly in the corner.
Absolutely. Workplace branding is where the digital meets the doorframe. We extend your identity into signage, wall graphics, wayfinding, messaging, environmental design, and all the tactile elements that shape your team and visitors’ first impressions. The goal is to create a space that feels energised, consistent, and authentic, not a random assortment of furniture and slogans slapped up without much thought put into it.
Most branding projects take 4–12 weeks, depending on scope. Full rebrands and strategy-heavy projects take longer. Refreshes and identity-only work are typically faster. We don’t rush, we don’t cut corners, and we don’t vanish halfway through, we guide you through discovery, strategy, design, refinement, and rollout so everything lands smoothly and confidently.
Perfect, that’s incredibly common. If you’re unsure whether you need a refresh, a rebrand, a new identity, or simply a clearer strategy, we’ll help you figure it out. We assess what’s working, what isn’t, and what your audience is actually seeing. Then we recommend the right approach, not the biggest, not the fanciest, just the one that gets your brand behaving the way it should. Give us a call or book an appointment and we can have a conversation about what you might need.
