At Grinning Graphics Branding, we give life to exceptional, unforgettable brands that resonate. Creating bold and brilliant brands, powered by design.
Creative branding, perfectly designed, expertly implemented.
From concept to execution, we craft unique, compelling brand identities, ensuring every detail is flawlessly executed to reflect your vision and amplify your impact.
Whether you want a new brand design, or a brand refresh, your brand identity should spark interest and build trust with audiences.
We create and elevate bold and brilliant brands, giving your organisation a memorable identity that connects with your audiences and leaves a lasting impression.
A logo is an essential element of a strong brand and the core of a robust visual identity, supporting brand recognition and brand positioning.
Developing bold, creative visual elements aligned with your brand. We help you create content and messaging that reinforces your brand identity and engages with your target audiences. Our marketing design capabilities include brochure design, adverts, posters, banners, and more.
Our designers will develop your content and message into a fully customisable, professional, and memorable presentation design, helping you communicate better with your audiences and deliver more impactful presentations.
A distinctive visual identity in your office or workplace that reinforces and reflects the core values of your brand. Branded visual elements arranged strategically throughout your workplace help create stronger sense of community and employee engagement.
Cohesive, well-designed branded content for social media that supports a professional and engaging social media presence for your brand. Including post designs, templates and profile designs.
An example of a typical outline for a brand identity design project.
Distribute questionnaire to stakeholders to uncover organisation’s vision, mission, and values, and understand where the brand is now and how stakeholders view it. Research competitors, industry trends, and target demographics. Clarify the brand’s purpose, positioning, and unique value proposition.
Outcomes:
A clear understanding of the brand essence and strategic direction.
Establish/clarify the brand’s core attributes based on insights from stakeholders. (e.g. personality, tone of voice, values). Develop and refine cohesive brand position and positioning statements, taglines, and messaging pillars. Create a roadmap for how the brand will communicate with its audience.
Outcomes:
A comprehensive brand strategy document and roadmap.
Develop mood boards to align on visual direction. Design initial concepts for the logo, typography, and colour palette. Develop three concept options for stakeholders to review. Experiment with brand visuals with sample mock-ups.
Outcomes:
Conceptual options for the brand’s identity.
Iterate on chosen logo designs, brand elements, colour schemes, and typography. Define imagery styles, patterns, and additional graphic elements. Present three concept routes to stakeholders, and develop chosen concept route further. Ensure designs align with brand strategy and audience preferences.
Outcomes:
A cohesive visual identity system.
Compile a brand book that includes brand positioning, logo usage, colour codes, typography, and imagery guidelines. Provide examples of branded applications (e.g. social media, print, packaging), and examples of correct and incorrect usage.
Outcomes:
A comprehensive brand guidelines document for internal and external use.
Apply branding to key touchpoints (e.g. website, marketing materials, packaging). Train teams on using brand guidelines effectively to ensure brand remains relevant and impactful. Monitor the rollout and gather feedback for adjustments.
Outcomes:
A consistent and impactful brand presence across all platforms.
The costs will vary depending on the scope of the project and the suite of brand assets delivered. A basic branding package will cost £1,800, while a more comprehensive branding development package will cost £5,500. You can read more about our branding packages here.
We offer a range of flexible payment options to help you spread the costs. We’re happy to discuss this further with you.
Every branding project is different, and so the time taken will depend on the scope of the project. A comprehensive branding package, including research and discovery, strategy development, and the delivery of a new brand identity design and suite of brand assets, will usually take around 8 to 12 weeks. This timeline will take us from the initial consultation through to the implementation of the approved final designs.
Our branding development process includes research and discovery, where we gather insights about your business, your competitors, and your target audience, and where we consult with your key stakeholders. This research guides our creative process, and ensures your branding is unique and aligned with your vision. The process ensures we have a clear understanding of your brand essence and the objectives of your stakeholders. We also solicit your feedback throughout the design and development of the project to ensure your branding captures your vision accurately and that the final designs will appeal to your audiences.
Of course! Whether you are looking for a complete overhaul or a more subtle brand refresh, our branding team can help you rebrand to help your organisation evolve and stay relevant and fresh while remaining faithful to the core elements of your brand identity.
Your brand’s visual identity should evolve with your organisation. We would recommend monitoring your visual identity continually and committing to refreshing your look every two years. This will help keep your brand relevant and fresh. We recommend staying in touch with evolving trends in your industry, while also staying true to your core identity and values.
A successful visual identity will include a memorable and distinctive logo and a harmonious colour palette, with consistent typography and imagery that accurately reflects your brand identity and values. These visual elements should complement each other and work together to create a cohesive visual presence that resonates with your audiences.
Yes, our branding team offer ongoing branding support to ensure your brand remains fresh and relevant. Our support services include consultations, updates to branding assets, development of new branding assets, and assistance in implementing and maintaining your brand across new platforms and touchpoints. Get in touch for a quote.
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